Labels

Showing posts with label Ancillary. Show all posts
Showing posts with label Ancillary. Show all posts

Sunday, 27 November 2011

Ancillary tasks - Colour schemes and fonts

I have created a variety of possible colour scheme that i could incorporate into my ancillary tasks to get a good idea of which would be most appropriate for my target audience. To ensure my colour scheme is appropriate for young children i need to ensure that my colours stand out in order to gain their attention. As i am aiming my magazine towards both boys and girls i will need to pick a colour scheme keeping that in mind, doing this will ensure that my magazine caters for a wider audience. 


The colours yellow, green and red are relatively unisex colours and so using this scheme would clearly show to the audience that the show is for both sexes. The colours also stand out, with red obviously being the more dominant colour; this will entice the younger audience.


Orange and purple are both equally as dominant in this colour scheme, however this may appeal more to girls than boys due to the purple standing out as it is quite a feminine colour. To make this scheme appeal to boys as well i could use small amounts of purple.


This colour scheme caters for both males and females due to green and pink being used as the less-dominant colours. This means that the orange will stand out most and as it is a unisex colour will entice the audience as it is quite an inviting colour, meaning that it will stand out to the audience.


I feel that this colour scheme will appeal to a very young audience due to the consistent bright colours used, this is inviting and gives a 'happy' impression. The colours used are unisex, therefore appealing to a wide audience. This scheme will stand out and attract the consumers attention.


This colour scheme is quite feminine due to both purple and pink being used, as well as a baby-blue. This colour-scheme would easily entice the female audience and invite them to look at the magazine. However, it would not appeal so much to boys.





Fonts:
Below are 10 possible fonts that i could incorporate into my ancillary tasks. By choosing a variety of fonts i can get a good idea of which font i think would work best with my magazine and DVD covers in order to appeal to a wider audience. As my target audience is children, i need to make sure the fonts used stand out and are also clear and simple for the audience to interpret.






Saturday, 26 November 2011

Ancillary tasks - Drafts

DVD drafts:
Below are two drafts i have designed for the DVD covers that i could use. From doing my previous research into DVD covers, i found that DVD's usually follow the principle of thirds, using one main image, simple fonts and keeping everything central; therefore i have applied this knowledge to my draft covers. Some covers also have a banner across the bottom stating some special features on the DVD so i have incorporated this into my drafts. In order to appeal to the target audience, i have made the covers fun and exciting with the use of star shapes which will attract younger children especially. Keeping the young audience in mind, i have used clear and easy fonts to read which also look exciting as they are in 'bubble writing'; therefore making them suitable for the target age range. 






Magazine drafts
Below are two drafts i have designed for the magazine covers. From my research i found that magazines conventionally follow the route of the eye, therefore having the masthead at the top, followed by a main image, then cover lines. The main image usually passes through most the hot-spots and at the bottom of the page in the terminal optical area there is a banner with some more features as a final attempt to gain the audiences attention; therefore I have applied this knowledge to my drafts. I have made these covers fun as well as clear for the audience to read; allowing the magazine to look easy for younger children to understand as well as slightly older children. I have also tried to gain their attention by using persuasive languages, for example stating that there are free gifts with the magazine; using an image of this free gift will reinforce this to the audience and make them feel more excited. I have used fun shapes such as stars and speech bubbles to again make the magazine look like fun. Using a variety of cover lines will also do this. My drafts are quite cluttered which will stand out to the audience as well as making it suitable for the target audience.






Programme logo
Below is the programme logo we have created and designed for our programme which we called 'Jump-up High'. This will be used on the DVD and magazine covers as well as the opening sequence for the programme.  Keeping in mind that our target audience is young children, we have incorporated this knowledge into our design by using bright and contrasting colours which will stand out against each other in order to appeal to a wide audience, we have also used a quirky bold font in order to achieve this. We added some stars to the logo as this creates a 'fun' vibe and these would attract children, it will also help make the 'Jump-up High' logo easy to recognise.












Image Planning
We will take pictures for our ancillary task on the same dates as filming as the characters will all be in the appropriate attire and location. This is time-efficient as well as it mean we will not have to go back at a later stage.