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Friday 25 November 2011

Focus group

Following my survey results, i found that my target audience would be 8-12 year olds therefore i decided to use a focus group of these ages to give me a broader knowledge of what i need in a childrens opening sequence, i did this by asking them what they liked and disliked about the opening sequences that i previously analysed; Sabrina the teenage witch, Wizards of waverley place and Lizzie Mcguire.

Sabrina the teenage witch:
-80% like the fact Sabrina is the only person who appears in the opening, however the other -20% would of liked to see her friends and family
-60% said they liked that it gave an insight to Sabrina's character, showing her as a funny girl. -The other 40% said they thought it showed her in a negative way as 'vain'.
-50% liked the girly font used
-Only 10% noticed the actors names being shown, yet 100% said it is not a necessity and are not bothered about seeing it in the opening sequence
-50% did not understand the effectiveness of the window at the start

The Sleepover Club
-100% liked the theme tune, saying that it was fun and catchy and made them want to watch the show. 
-100% liked that both male and female characters were shown in the opening
-40% disliked that it had a female dominance.
-90% liked that the opening showed different clips of each character as it introduced each character to the audience. 
-90% liked that each character was assigned a colour as this showed their personalities. 

The Lizzie Mcguire Show
- 50% liked the use of the ball prop as it demonstrated the relationships between the characters and showed the show as fun and exciting, though 50% thought it was confusing as it has no relevance to the show itself.
-70% liked the white background as it made everything else stand out, however 30% said it was boring and would of preferred to see some scenery 
-100% liked the actors name being shown when the person appeared.



- 90% liked that both males and females were shown in the opening
- Only 10% said they noticed the executive producer and created by appear in the sequence, they then said that these were not necessary and were not bothered about whether these were shown or not. 


After asking my focus group these questions about the three opening sequences, I explained to them how i wanted my own opening sequence to be. I did this as a means of getting feedback on whether or not my target audience would watch and be interested in my product. After explaining my plan, i again asked what they liked about my ideas:


- They liked the idea of having more than one main character, and introducing each character individually
- They liked the idea of an upbeat and catchy tune
- They liked the name of the programme
- They liked the setting idea


After this, i asked them if they had any other suggestions that they would want to see in particular:


- They disliked the actors name being shown and suggested that I use characters names instead.
- They suggested a variety of colours to be used - Pinks and blues were popular as they would prefer a unisex programme.
- They decided the shorter the opening sequence the better as it would bore them if it was too long, they suggested no longer than 1 minute long.


I will take my focus groups thoughts and opinions into consideration when creating and making my children's drama opening sequence. I will ensure that the production plan for my sequence will meet the wants of the target audience in order for it to appeal to them.



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