Labels

Thursday 27 October 2011

Research into similar products: Childrens Opening Sequence 3




The sleepover club is an Australian series aimed at a young audience. Frankie and her three best friends Fliss, Kenny and Lyndz are part of the sleepover club, where each member holds sleepovers for the members. The club is joined by Rosie after she emigrates from England. The club deals with every-day problems and issues, typical of young girls experiences allowing the audience to relate to the show.

Camerawork 
The first shot is of the girls laughing together and hugging, already suggesting to the audience that they are a happy, friendly group. This is followed by a shot of the boys in the programme, representing the level of importance to teenage girls of their girl friends first before boys. By introducing the girls with only their character names it maintains a sense of reality in the programme, meaning that the audience will easily relate to it. When each character is introduced individually a long shot is used which allows the audience to see their full appearance and what they look like, giving the audience time to get to know each character. These shots will give a representation of each character and what they may be like. After each character is introduced with a long shot, a close up is used. By having a close up shot of the individual characters it allows the audience to have a better connection with them and make them easily recognisable in the programme.

Editing
The font used throughout the sequence is very feminine and typical of a girls handwriting. This gives a personal feel to the audience as they can relate to it, giving them a stronger connection with each character as well as representing that the show is mainly aimed towards females. To end the opening sequence a group shot of the girls is used which fades to the title of the programme in pink with a heart motif, which is a typical girly doodle, on the text "Sleepover!". This gives a memorable style and design to the programme making it have a recognisable theme or house-style for any following merchandise such as a DVD or magazine. To establish the characters personalities the background and font colour change with each new name, representing what they are like. For example, Frankie's background is purple which is a colour that reflects royalty or, in this case, symbolises Frankie's leadership within the group. The colour pink is used for the character Fliss which portrays her stereotypical girly demeanor. As Kenny is a sporty energetic character the colour used when she is introduced to the audience is red, typically associated with this sort of personality. As Lyndz cares for the environment the colour used to represent her is green which suggests her love for the outdoors and horse riding. Rosie has a positive, optimistic outlook so the colour used to represent her is orange. The shots used in the opening sequence are all in bubbles which gives the opening a fun and lighthearted theme, vital for a young audience to make them want to watch the programme. The bubbles connote freedom and a carefree attitude that the young characters in the sleepover club have.

Sound
The theme tune for the programme The sleepover club is very catchy and upbeat, appealing to its target audience of young teenage girls. This upbeat, cheerful theme tune gives the impression that the programme will be fun to watch which is vital for a children's television drama, in order for them to want to watch the show. The lyrics used in the theme tune will appeal to the target audience of young girls too as they involve teenage troubles which they can relate to. However the lyrics also reassure the audience as they invite them to the "sleepover" and that "together we can find our way". This creates a personal bond between the characters and the audience, making the audience feel as though they are more involved.

Mise en scene
The costume of the characters is very important in establishing what the characters are like and the characters' individual personalities. For example, Kenny is shown wearing baggy clothes suggesting that she is a tomboy. The setting of the opening sequence is in school and at the girls sleepovers. The costume of school uniform displays to the audience the age range of the characters meaning that they will be able to easily relate to them. By using the girls sleepovers as the setting it implies what the programme will involve and be about, attracting to the target audience as most young girls will find sleepovers fun and enjoy being with their friends.

Narrative
The lyrics in the theme tune allow the audience to relate to the show "No matter what we're going through, together we can find our way home. Come and sleepover and everything will be just fine, you and I can't wait until the sun so come on and sleepover, together we can dream in time and nothing's gonna stop us having fun, so come on and sleepover". These lyrics introduce both the story and characters, connecting directly with the audience as they are invited to "come on and sleep over" which will make them feel personally involved with the characters. By using these lyrics the audience will be appealed to the program as young girls enjoy having sleepovers and can relate to similar issues stated. The audience will feel as though they can relate to the characters as they share the same teenage struggles and problems however the lyrics "no matter what we're going through, together we can find our way home" will reassure them, meaning they will be likely to watch the television show. The lyrics draw us into the introduction of the main characters and display the fact that the girls are part of a close friendship group. Also the theme tune suggests the teenage problems that the characters will endure throughout the episodes.

Representations
All of the characters are represented in a fun friendly way, which is vital to ensure young children will watch the programme. However, each individual character has their own style and personality which is represented through their appearance and what they wear. This too is vital, as not everyone is the same and like the same things so many people in the audience will be able to relate to certain characters.

Conventions
Typical conventions of children's television dramas are used throughout the opening sequence of The sleepover club. For example the characters are all introduced with different shot types used allowing the audience to gain an impression on the representation of them and what they're appearance is like. The theme song of the programme is extremely upbeat and catchy with lyrics that allow the audience to relate to the characters. The text is the same font throughout which gives the programme a recognisable theme.

1 comment:

  1. Research into Similar Products: B

    You have completed detailed, thoughtful research into a range of similar products.

    Targets to improve further:

    - Consider the use of signifiers in the products you analysed, and the effect of connotation.

    ReplyDelete