'Ned's Declassified School Survival Guide' is a childrens television drama aired on the 'Nickelodeon' channel which is aimed at an audience of young children.

The Uses and Gratifications model, suggested by Blumler and Katz says that the audience make active use of what the media offer. The audience has a set of needs which the media must meet, for example, Diversion. This is shown throughout the opening as it is is portrayed as more entertaining that the audiences actual school, allowing the audience to feel as though they are more involved in this school whilst showing relatable elements/stereotypes such as bullies. Another need is personal relationships which is demonstrated as the audience will feel empathy for the main character when something bad happens to him, for example when his items fall out of his locker. The fact the characters are always laughing and smiling portrays them as fun too, allowing you to create a relationship with the cast, making the audience want to become the characters friend. Another need is surveillance as it is in a school setting so gives us tips on what to expect from that environment and how you should behave. The final need is personal identity, the opening shows three main characters which easily allows the audience to identify each characters individual personality such as 'Moze', who is demonstrated as a dominant character as she has 'Ned' in a headlock.